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DROGHERIA CRIVELLINI was established in Udine, in the Italian region on Friuli, after the Second World War.
It was a typical family business of an Italian nation willing to start a new life of hope and trust in the future.
The drogheria was a general store, offering a multitude of goods for personal and household care : among these products, were the FURLANE shoes .
The simple footwear , made by country people to provide foot protection to the family members, was made with discarded material available at home: from old fabrics used to make the shoes uppers, to recycled bicycle tyres that provided durable outer soles .
Decades later, Roberto Crivellini relaunched the DROGHERIA concept, wishing to pay tribute to his family history and promote the Furlane shoes, as a good example of a local craft, born out of necessity, combining elements of Italian culture and ingenuity, goodness and beauty, and bring it into contemporaneity.
VISION
The Furlane originated from the use of recycled material, unisex and ambidextrous, becoming a symbol of making virtue out of necessity, and of a strong cutural heritage.
Drogheria Crivellini wish to support and bring forward good practices of local crafts, ingenuity , uniqueness , to provide goodness and beauty , elements of creativity and energy , promoting a lighthearted alternative luxury.
STYLES EVOLUTION
Culture and curiosity are the key drivers of a journey into contemporaneity, to embrace different cultures and ideas.
The Classic Furlana was a simple slip on shoe .
Over the years, a first evolution was towards making the so calle Mary Jane style : this actually originated from the baby shoes used in the past.
As kids needed to wear a shoe that would not easily slip off their feet, a little strap was applied on the upper part of the shoe : this evolved into the beautiful Mary Jane feminine shape of timeless elegance.
Later interesting styles development came from the interest in footwear with a long cultural tradition, like the Japanese TABI footwear , with the unusual split toe construction.
TABI originated as socks to protect the feet with a padded sole, to stay at home warm and comfortable : later it evolved as a shoe, when a solid sole was applied.
Interestingly , the use of TABI had a similar cultural origin to that of the Furlana : born to be a protective fabric footwear , it evolved as a shoe to wear at home or to work.
The idea came naturally to make East and West meet, creating a Tabi shaped shoe, constructed with the traditional handstitched technique as the Furlana : the Fu-TABI was born, a lightweight , comfortable, unusual shoe, that unites different words, creating a new language, a meeting of a Furlana with the TABI.
Further attention was attracted to the other iconic traditional Japanese footwear , the wooden clog GETA, a simple wood platform , sporting two wooden heels, one in the front, and the other at the back, with thongs to wear them .
This was an excellent opportunity to move on from the Fu-TABI, adding a wooden heel at the back, to create a completely new shoe, the Fu-GETA, where again two cultures meet and share their characteristics to give birth to a new footwear concept.